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Case Study No.1 - AMO on-pack shelf wobbler
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Just when you thought you'd heard of every single Fix-a-Form permutation imaginable… another one comes along. This time it's an On-Pack Wobbler which is another refinement of the top-selling Auto-Flag.
Designed to wobble in a retail environment, attracting the attention of passing customers, the device was displayed in Boots stores advertising an offer that gives "£5 off" Complete RapidCare®, a revolutionary soft contact lens cleaning device from Advanced Medical Optics Inc.
The 8-page Wobbler offers customers a fast three step process to cleaning lenses which is all explained with the use of photo images inside the leaflet. Attached to the instruction leaflet is the offer coupon for removal and redemption.
Explains a customer spokesperson, "This device is amazing in that it will produce thoroughly clean lenses in just two minutes. The money off voucher is displayed in-store on bottles of cleaning solution which is designed to grab the attention of browsing customers."
"This is an innovative way to promote our products which are themselves the most innovative products available within the eye care market."
The On-Pack Wobbler also features an external perforation to allow for a rapid reveal of information.
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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