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Case Study No.2 - PBI Slug Pellet On-Pack Promotion
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Fix-a-Form has always been used for ground-breaking consumer education campaigns, so it is not surprising that PBI chose it to help dispel some of the myths about the ‘dangers' of the use of slug pellets.
The creative team at through-the-line agency Mulberry worked alongside PBI Home & Garden to create an on-pack leaflet to explain how Bio Mini Slug Pellets can be used safely in the garden without causing danger to wildlife.
Comments the Account Director from Mulberry: "This on-pack campaign really is as interesting as it appears. The research shows that slug pellets are not responsible for the decline in the hedgehog population, they have been shown not to be harmful, and to show that this is the case the company is helping to support hedgehogs with products to help them thrive in our gardens."
"The 4-page Fix-a-Form contains all the information that gardeners need to know about the use of slug pellets and wildlife and it includes the order form for the products, the terms and conditions of the offer and the usual ‘usage and precautions' information. The Fix-a-Form option enabled us to include all the data we needed, including photos, while presenting it within the design parameters of the brand."
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