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Case Study No.3
- Henkel Loctite Formula One
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Henkel Loctite Adhesives Ltd's giveaway offered VIP tickets to the Formula One Grand Prix at Monza 2005.
This campaign includes the launch of a communication package that includes: a website facility, national advertisements, direct mail and the on-pack promotion using a number of Fix-a-Form leaflet-label variants.
The details of the instant win, the various prizes and the ‘scratch-off' promotion itself are all contained within the five separate print versions of the Fix-a-Form. The eight-page fold out leaflet flags up the main prize on the front page and other branded merchandise on the inside pages.
Henkel's Senior Product Manager comments: "The key benefit of the Fix-a-Form lies in the versatility of the product. The labels communicate full details of the promotion plus the competition mechanism. The relatively small size of the product bottles we were using made the idea of including such large amounts of promotional material quite a challenge but the Fix-a-Form managed to accommodate it all while maintaining full brand integrity."
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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