When Swedish Match UK considered putting a holiday prize winning promotion on Swan Filter Tips they faced the all too common ‘space' challenge of how to get all the necessary text for the promotion on-pack. The instant win competition offered a trip for two to Las Vegas and runners-up home poker sets. A unique set of win numbers were created from a combination of letters and numbers, to reduce the risk of fraudulent claims, and they were printed on the winning vouchers and inserted into random boxes.

The function of the Fix-a-Form was to advertise the competition in the best way possible – giving it maximum exposure on-pack.

Confirming that Fix-a-Form was the ideal choice for the job, a spokesperson explains:

"We chose the Fix-a-Form option because it was a quick and cost effective method of getting the promotional info on pack. It was a better solution for us than to go through the process of changing the Swan Filter Tips pack artwork to include the promotional details including the terms and conditions."

"The extra space also gave us the ability to include some US style graphics and set the scene with a Las Vegas theme."

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Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com