6000 Champagne Instant Win, resealable Fix-a-Forms were added to the OnCover folder pack that was mailed out to solicitors throughout the UK. Each one carried details of the new OnCover options and features.

Each 4-page Fix-a-Form included an alphanumeric code to validate the 200 winning forms. All the recipient had to do was contact the company's Marketing Department to claim their prize.

The promotion was put together by the Design Company of Norwich who work closely with Countrywide on a number of brand building campaigns. Their Client Services Manager chose the Fix-a-Form device for its practicality and simplicity. She said:

"We needed an on-pack option that would allow us to include all the features and benefits of the new pack while including the Champagne Prize promotion with its associated terms and conditions."

"To bring the promotion to life we included lots of tempting images of the Champagne and still had room for the competition mechanism and the Countrywide Legal Indemnities logo. The high visibility instant win helped to put the focus firmly on the OnCover pack and that was the aim of the campaign – to get the product noticed."

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Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com