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Case Study No.9 -
Teenage Book Covermount |
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23,000 perforated, circular Fix-a-Forms have been produced by Denny Bros to carry the Free Hand Mirror and Free Make Over offer which is open to purchasers of of the teenage book '...and that's when it fell off in my hand.'
The six-page, machine applied multi-page label provides details of the give-away, terms and conditions of entry and a competition entry form. The Fix-a-Form is produced to a funky, fun design that fits with the girlie look of the book. Entries to the competition have been flooding in by the bucket load.
"The idea of the Fix-a-Form was to give the book added interest to help with the sell out and we think it has worked extremely well" said a spokesperson at HarperCollins.
"The Louise Rennison book covers are brilliant in terms of graphics and the Fix-a-Form fits exactly to provide total brand synergy. It was a great alternative to producing promotional leaflets for the competition. With the Fix-a-Form we've got a giveaway that's attached directly to the book and that delivers it straight into the hands of the purchaser."
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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