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Case Study No.13 -
Hexagonal Shaped Fix-a-Form |
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T&G Woodware is a worldwide supplier of premium quality woodware products for the kitchen and home that has used a uniquely designed Fix-a-Form to help enhance its award-winning packaging. 80,000 Fix-a-Forms were printed for the initial run and featured a Fasson type permanent adhesive, especially selected for its aggressive hold.
The hexagonal shaped Fix-a-Form which includes the round viewing window gives 'instruction for use' information and details of the lifetime guarantee for the grinding mechanism in two separate languages all contained within four inner text pages.
Explaining the reasoning behind the company's choice of a windowed Fix-a-Form, a T&G Woodware spokesperson said, "The viewing window gives customers the chance to see the grinding mechanism before they buy. It will not only mill salt and pepper but easily cope with herbs and spices too. This makes it a key USP of the product and for this reason, we wanted it to be prominently on show."
"By using the multi-page label, from Denny Bros, on the base of the product we can keep the outside of Perspex pack for minimal but impactful branding. It provides us with a fully integrated brand image for the packaged product."
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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