Wilkin & Sons Ltd have been making the world famous Tiptree preserves for more than 120 years. Available in fine food stores at home and abroad, Tiptree is also served on top airlines, cruise ships and hotels.

When the company's US distributors, Source Atlantique decided to help their customers to make the most of the Tiptree product they contacted Wilkin & Sons for help. A multi-page label was requested to be applied to the famous jar and include some delicious tea-time recipes and to promote a recipe book offer designed to encourage additional sales of the product.

A spokesperson from Wilkin & Sons explains, "We have not previously used multi-page labels before but agreed that this would be the ideal test of the on-pack mechanism to see if it could work for Tiptree products."

"Denny Bros helped us to move quickly with the pre-production of the labels. The all-important inside pages show full colour-images of the tasty tartlets and cookies, to show the various uses of the many preserves. The recipe booklet can be ordered using an order form personalised with details of the offer.

'It is all beautifully self-contained. If the offer works the way we anticipate it will, we may soon be using a similar idea for promotions closer to home."

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