Innocent Drinks have used tiny Fix-a-Forms to explain a joint promotion put together with Ocado (the online supermarket shopping game*) to introduce parents to the launch of a brand new range of drinks for kids. The 6 page perforated Fix-a-Form was added to free sample TetraPak 180ml Wedge Cartons.

Innocent's Retail Therapist said "Well, we all loved it. It was just like a piece of Origami but a lot more informative. It did a great job of explaining the Ocado free gift to its customers. Without it, people wouldn't have had a clue as to why they had received a free bottle of our Smoothie for Kids. They could have have spent weeks wondering why they had got a free product for something they hadn't ordered. It could have been extremely embarrassing and we wanted to avoid that at all costs."

REQUEST YOUR FREE SAMPLE PACK NOW

Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com