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Case Study No.20 -
Cross-range multi-lingual information |
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The marketing team at Essential Nails, the providers of certified training courses for nail bar owners and professionals decided to use the perfectly presented on-pack promotional brochures when it was formulating the product range and creating the delicately designed brand styling.
The multi-page labels feature on varying sized product ranging from 15gm to 100ml. All Fix-a-Forms incorporate a range of Japanese images that are used as the front cover. They include extended clear labels for wrapping around the entire product whilst a resealable opening allows for repeat reference.
Explains Essential Nails' Managing Director, "We offer everything and more that the nail professional needs to set up in business and that is why we've needed to draw on the resourcefulness of Fix-a-Form multi-page labels. We have featured each product category within the mini-booklet to form an on-pack brochure which we feel is helping us to sell substantial quantities off pack."
"In some cases the product leaflet features multi-lingual information which is essential for us for the development of European markets. Our website details are included too."
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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