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Case Study No.21 -
Um Bongo removable stickers |
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To add to the joy of drinking Libby's Um Bongo Tropical Fruity Drink, the Gerber Foods Soft Drinks brand management team designed a sticker giveaway for children which is just too good to resist. 108,000 Twin Form leaflet-labels were produced for the three month giveaway campaign.
Three separate stickers (including the wild jungle themes Cheeky Monkey and I'm Umbongotastic) are causing a right old rumble in the retail sector. The on-pack promo is very slick indeed with a 'Peel to Reveal' section which opens to display the back-cut collectable sticker. The surprise is in the reveal and the children love it! So much so, that they have been writing to Libby's to find out what is coming next.
"Kids just love stickers and this promo has appealed to Um Bongo followers of all ages. We have a huge range of activities for children on our website and a large range of merchandise and promotional items for people to collect" said a Libby's Brand Manager.
"The collectable sticker idea gives customers yet more choice and more of an excuse to have fun while shopping. The Fix-a-Form device makes everything possible. The fun is in the reveal which brings a surprise sticker variation to our customers. It was our first use of a Fix-a-Form for a promotion and we are very impressed with the results."
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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