Whether it’s the small yellow and black jar or the new squeezy Marmite bottle, we’re all basically hooked on the possibilities that the delicious spread can bring to the table.

But the clever folk at Unilever know how to keep us keen with the various promotions delivered using on-pack Fix-a-Form expertise.  The latest promotion to roll off the printing press is the Go Mad for Marmart extravaganza which sees the squeezy Marmite bottle encouraging snack lovers across the globe to get to grips with some art while they eat. 

A 12 page fold out Fix-a-Form multi-page label, tells the story of how squeezy buyers can collect just two on-pack tokens to get them a free Marmart kit including a Marmart lunch box, art mat and spreader and two stencils that could enter them into the grand Marmart art exhibition.

A Unilever Brand Manager comments "The front page label is quite understated but instantly appealing.  It simply shows the product bar code and then draws the buyer’s attention to the ‘Free Marmart Kit’.  All the persuasive, marketing support text is listed inside the pages along with the terms and conditions of the promotion and the Fix-a-Form also features images of the prize." 

"We’ve used Fix-a-Forms before to great effect and we are hoping for the same sales uplift with this one to prove that we have got the in-store, in-hand promotional proposition off to a tee"

The Marmite marketing team are looking for people to get involved and have some fun.  One million Fix-a-Forms will be helping to make this happen.

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Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com