Innocent drinks, ‘the nothing but nothing but fruit’ smoothie brand, are supporting British Sandwich Week via a 6 page Fix-a-Form, from Denny Bros, attached to premium sandwiches. The Fix-a-Form offers sandwich eaters across the country 30p off their innocent smoothie, making a great lunch as easy as pie, and a healthy one at that.

The promotion which kicked off Sandwich Week, and will be running until June, helps celebrate 245 years since the birth of the great British Institution.

Innocent drinks' spokesperson comments, "The aim of the promotion was to talk to sandwich consumers wherever they are; therefore it had to be completely contained on the sandwich. We couldn’t think of any better way than using Fix-a-Form to get in front of sandwich buyers when they are making their key lunchtime purchasing decision."

"The sandwich promotion was very much a joint venture which required Denny Bros to handle a large number of suppliers, which their customer services managed brilliantly."

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Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com