When Rowse Honey decided to educate their consumers on how to make the most of their Pure Natural Blossom Set Honey they turned to Fix-a-Form to facilitate the communication on-pack.  

Who better to share their knowledge of the oldest natural sweetener than the UK brand leaders, founded in 1954 by Tony Rowse. So it makes sense that such an established company chose Denny Bros, originators of the Fix-a-Form multi-page label, to produce the mechanic for the promotion which ran in major supermarkets. 

A Rowse Honey spokesperson explains: “The aim of the promotion was to get information directly to the consumer without them having to make any effort to obtain it, for example sending in for a leaflet. Therefore Fix-a-Form was the ideal solution to reach the consumer at the point of sale”. 

The six page Fix-a-Form, applied to the lids of the honey, conveys to consumers information about blossom set honey along with several suggestions for its use. It also directs consumers to the Rowse website where they can get further recipes for the brioche, filo pastry and citrus tart featured on the front cover. By selecting a one use glue for the leaflet and a clear base label it enables their customers to cleanly remove the leaflet and retain for future reference whilst not leaving behind anything that would obscure the normal packaging.

REQUEST YOUR FREE SAMPLE PACK NOW

Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com