Galloway customers are enjoying the chance to try other cheese products in the range with a money-off coupon delivered on-pack via a 10 page Fix-a-Form from Denny Bros.

The Fix-a-Form, which is incorporated into the main Galloway Scottish Cheddar weight and price label, promotes both the Sliced and Grated product variants by offering consumers 50p off their next purchase. The Grated and Sliced products are the newest addition to Lactalis McLelland’s famous Scottish brand, launched in the late 1950s.

Galloway Brand Manager for Lactalis McLelland explains: “The promotion runs across the entire range of coloured pre-pack cheddar and aims to increase awareness of the Galloway Grated and Sliced products and encourage cross-purchase across the brand. The Fix-a-Form provides an instant promotion, without using a classical price promotion mechanic.

We thought the normal Galloway label would not easily support the use of a Fix-a-Form but Denny Bros has been able to find the most efficient solution. The promotional activity seems to be working successfully in most retailers where sales are consistently growing.”

The extended base label on the Fix-a-Form enabled Lactalis McLelland to contain the promotion on-pack whilst still being able to over-print the barcode, weight and price details without the need for a separate label.

REQUEST YOUR FREE SAMPLE PACK NOW

Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com