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Case Study No.34 -
Monumental Communication Improvement |
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How do you let your customers know about other great products in your range? Ask Monument Tools and they will tell you it is easy, just include a mini brochure on-pack via Fix-a-Form multi-page labels from Denny Bros.
Monument Tools,
who have manufactured and distributed equipment for the plumbing,
heating and drainage industries for more than 75 years, wanted to
find a more efficient way of communicating new product information
to their end users. That is why they turned to Fix-a-Form to provide
them with extra space Director of Monument Tools, explains: “Before using Fix-a-Form we could only communicate via direct mail and email to those who had registered on our website or by relying on the end user visiting our website and reading about the new products. We selected Fix-a-Form as it enabled us to control the communication and provided us with a faster way of getting new product information into the hands of the people using the product on a daily basis. The fact that it is an ‘add-on’ to our existing packaging, eliminating the need to redesign a whole packaging line, combined with being easy to apply makes it a real benefit. It looks like we will be using this idea more and more in the future as we can use the same template for future product releases”. |
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Kempson Way,
Bury St Edmunds, Suffolk IP32 7AR, England.
Tel +44 (0) 1284 701381,
Fax +44 (0) 1284 705575 |
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