|
|
Unique win number
The eight-page, predominantly purple Fix-a-Form printed in English and French, is now firmly fixed to the Habitrail Playground hamster environment which is designed to put some excitement into a hamster's life. And it's selling in the UK, France and Canada (home of the hugely successful Rolf C Hagen pet products company). Customers who see these hamster playgrounds in the various high street retail outlets are encouraged to buy them with the promise of a ‘Guaranteed Win' courtesy of Hagen. Prizes include the PC Game Hamster Ball and Premium Quality Living World Hamster Food and Treats. The unique win number printed inside the Fix-a-Form leaflet label makes everything happen. 12 000 Fix-a-Forms have been printed and each randomly printed number corresponds to a specific prize. Explains Marketing Executive Paul Trott, ‘Denny Bros suggested the random numbering device to us and we agreed to it as a safe and effective method of running the promotion. The customer simply logs onto our website and enters the number they have within their Fix-a-Form to find out more about their prize. It draws people to the site where they can find out more about our products.' ‘It's all aimed at the children and teen market. For them the excitement comes with the reveal of the prize and whether they've won a new PC game or something for their pet.'
|
