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Legal Indemnity Intermediary Puts Some Sparkle into its OnCover Pack Countrywide Legal Indemnities, one of the UK's leading suppliers of indemnity products for solicitors, has put some fun into one of its latest promotions. At the same time as it highlights some updates to its legal indemnity ‘cover note' pack OnCover, via an on-pack Fix-a-Form, it also gives members of the legal profession some form of light relief as they continue to juggle with the ever complex process of conveyancing. 6000 Champagne Instant Win, resealable Fix-a-Forms were added to the OnCover folder pack that was mailed out to solicitors throughout the UK. Each one carrying details of the new OnCover options and features. Within each 4-page Fix-a-Form was included an alphanumeric code to validate the 200 winning forms. All the recipient had to do was to contact the company's Marketing Department to claim their prize. The promotion was put together by the Design Company of Norwich who work closely with Countrywide on a number of brand building campaigns. Client Services Manager Kate Levine chose the Fix-a-Form device for its practicality and simplicity. She said: ‘We needed an on-pack option that would allow us to include all the features and benefits of the new pack while including the Champagne Prize promotion with its associated terms and conditions.' ‘To bring the promotion to life we included lots of tempting images of the Champagne and still had room for the competition mechanism and the Countrywide Legal Indemnities logo. The high visibility instant win helped to put the focus firmly on the OnCover pack and that was the aim of the campaign – to get the product noticed.' Fix-a-Form is once again doing a professional job – and in this case - for an audience of professionals!
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