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New On-Pack
Wobbler
Just when you thought you'd heard of every single Fix-a-Form permutation imaginable … another one comes along. This time it's an On-Pack Wobbler which is another refinement of the top-selling Auto-Flag . Designed to wobble in a retail environment, attracting the attention of passing customers, the new device is currently on display in Boots stores advertising an offer that gives ‘£5 off' Complete RapidCare® a revolutionary soft contact lens cleaning device from Advanced Medical Optics (AMO) Inc. AMO is a global leader in the development, manufacturing and marketing of ophthalmic surgical and eye care products. The Complete RapidCare ® advanced battery-powered cleaner offers customers a fast three step process to cleaning lenses which is all explained with the use of photo images inside the leaflet. Attached to the instruction leaflet is the offer coupon for removal and redemption. Explains Account Director Clive Sutton from AMO: ‘This device is amazing in that it will produce thoroughly clean lenses in just two minutes. The money off voucher is displayed in-store on bottles of cleaning solution via the On-Pack Wobbler which is designed to grab the attention of browsing customers.' ‘Buyers do tend to make instant decisions when shopping and this is where this original promotion can help to increase sales, not only of the host product but of the new Complete RapidCare ® cleaner.' ‘This is an innovative way to promote our products which are themselves the most innovative products available within the eye care market.' The 8-page, On-Pack Wobbler features an external perforation to allow for a rapid reveal of information. The offer, in store now, is open until the end of 2005.
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