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with Informaxx

People who exercise need their minds and bodies functioning at optimum levels as they test their limits and strive to improve performance.

Olympus energy food and drinks from Activator Products can help people to maximise their sports performance and a new 18-page informaxx-combi helps to explain just how. With its laminated front cover displaying images of top sports and various Olympus products, this sophisticated piece of POS material hooks potential customers into finding out more about the products and how they help to combat fatigue and dehydration.

And it comes with a free chart to check your personal hydration level.

The P-Chart (as it is affectionately known) gives a coloured scale based on the observations of different urine samples collected from athletes. It shows how urine colour is directly proportional to your level of dehydration and is therefore of great benefit to those participating in sport or other rigorous physical activities.

'We came across informaxx at The Incentive Show', explains Jon Malins of Activator Products, 'and realised that it was just the right marketing tool for the Olympus range.'

'The combined booklet/leaflet device gave us all the space we needed for the copy, photo images and chart. The idea is brilliant and we will be using it again for the future publicity of other sports functional products.'

The Olympus Sport P-Chart and Product Guide can be found on display in POS dispensers at JJB stores and selected golf and sports clubs throughout the UK.

Activator Products supplies its energy food and drink products to various elite sports teams including the British Sailing Squad, the English Golf Union and Squash England.

Members of these teams are all top athletes who now have one thing in common. They use the P-Chart and Product Guide informaxx from Olympus to keep them at the very peak of their physical performance.

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