How can I use product labelling to support my brand?
With fast moving consumer goods the sale is not over once a consumer has passed through a check out. Consumers are increasingly interested in what goes into a product and this often means more than just ingredients. The personality, ethics and values of the manufacturing company are increasingly important, and this is where the extra space afforded by multi-page labelling can be a valuable asset to supporting your brand.
The more you engage with your consumer the more likely they are to remain loyal to your brand, and the additional space provided by Fix-a-Form®, the multi-page label, can be a valuable marketing tool.
Multi-page labels provide the opportunity to communicate more information to consumers, such as clear usage instructions or handy tips, information on other products within the range, support marketing initiative such as competitions and promotions, or maybe just a simple backstory that communicates the values of your brand. Another powerful way to build your brand and demonstrate that you care is to utilise this extra labelling space to ask for feedback or comments.
This engagement all helps to build a connection between the consumer and the brand, increasing the chances of a repeat sale the next time a purchasing decision is being made.
“We like Fix-a-Form® because it can be applied to an existing pack design and once on-shelf it gives the product a life of its own. We never know quite what to expect but it always gives the host-pack a very competitive edge and encourages customers to look more closely at a wider brand-family.”
“Anything like Fix-a-Form® which helps us to keep the integrity of the brand together at all times is good with us – and we intend to make more use of this unique packaging concept”
“Fix-a-Form® offer a great way of combining a compelling visual message with product facts and a money –off coupon”
“Fix-a-Form® are a necessity when you have lots of copy to include on-pack and you do not want to compromise your brand design. They are also nicely quirky which is why we like them – we are already planning our next promotion"
“The Fix-a-Form® gave us the ability to advertise the full details of the competition and additional space for a cross promotion to encourage people to try the NEW Pineapple and Raspberry flavour juice. The on-pack device is cool and funky in format and fits in perfect synergy with our fabulously fruity packaging”