Great sport needs great coaches. That is the clear message delivered by the latest Informaxx from Denny Bros.

Sports Coach UK is just one of the many organisations to have requested the production of an Informaxx to use as an information resource to help it achieves its various educational aims and objectives. It aims to ensure that coaches are delivering the best available coaching to athletes and performers at all levels and recognises the role of the coach as integral to the sporting experience.

The booklet is made up of 12 pages with six of these depicting various sporting images to support the campaign drive. Credit card sized with soft laminated covers the fun, marketing communications device can carry a large amount of information which is retainable, portable and reusable.

Commenting on the campaign, Ben Cowley of Sports Coach UK said, 'The reason we specified the use of an Informaxx booklet for the campaign is that it is different and ideally suited to our target audience. We wanted to give them something to keep that can be stored in a pocket, wallet or purse. Whether we are distributing these at conferences or sporting events, the format is both practical and functional.

'We think it is one of the most innovative ways of communicating key messages to audiences that is available and we aim to anticipate using a similar campaign to roll out other marketing initiatives in the future.'

Kempson Way, Bury St Edmunds, Suffolk IP32 7AR, England. Tel +44 (0) 1284 701381, Fax +44 (0) 1284 705575
fix-a-form@dennybros.com  www.dennybros.com