Mothercare – Look who’s talking now...

When Mothercare recently decided to move to a single stock keeping unit (SKU) for all their licensees they looked to Fix-a-Form multi-page labels, from Denny Bros, to overcome the challenge of including multi-lingual instructions on-pack for their Baby Toiletries range.

"As all the information needed to be on pack this was the most obvious choice for us"

Mothercare has over 230 stores throughout the UK plus a large overseas business via franchise stores. The change to a single SKU for an overseas network this size meant the number of languages required on the label more than tripled instantly.

Fix-a-Form multi-page labels were produced for the Mothercare Baby Toiletries range which encompasses eight different products, including Baby Liquid Talc. Nine different languages were included on-pack for each product using a 10 page Fix-a-Form.

A spokesperson for Mothercare commented, “As all the information needed to be on pack this was the most obvious choice. It conveys all the relevant information in a way that does not detract from the overall product.”