The printed labels of a certain type of margarine are helping to show consumers that the product inside is good for them.
Greiner Packaging told Packaging Europe it has created a tub that emphasises the positive ingredients Benevita contains, including evening primrose seeds and essential fatty acids.
The whole thing is based around green to demonstrate good nutrition, while a picture of a doctor also reinforces this.
Furthermore, the printed labels featuring product information echo the same design for continuity throughout.
Greiner Packaging's Tobias Strasser said: "Green, fresh and healthy - the Benevita Margarine package is scoring on the sales shelves with all of these attributes. We are making the outstanding health properties of the product very clear."
Some of these ideas could be useful for other brands wanting to create a positive image around their products.
To encourage further purchases, attaching booklet labels containing money-off coupons may also be a good idea.
Denny Bros Ltd, 23 December 2011
