A bang on trend on-pack promotion from Oxford’s Black n’ Red - a part of Hamelin Paperbrands – is capturing the attention of creative thinkers everywhere.
The makers of Black n’ Red – the original notebook – have teamed up with BlackBerry to offer purchasers of the executive notepad the chance to win a BlackBerry® PlayBook Tablet PC™ – the latest must-have professional business tool which offers multimedia HD video, multiprocessing and web without limits. And the offer is not for just one PlayBook but for one PlayBook every week until the end of 2011.
The promotion can be seen on 250 000 black resealable Twinforms from Denny Bros with beautiful Blackberry product photography. The on-pack medium is seamlessly applied to the front cover of the High White 90gsm Optik Paper Black n’ Red Casebound notebooks.
Each 120mm x 80mm label gives details of how to enter via www.blacknred.com, range details and a special alphanumeric number to facilitate entry.
Explaining the thinking behind the latest in a series of these new promotions, a marketing representative from Hamelin Paperbrands said: ‘We are finding that we can create a culture of fun and excitement around our products by linking them to some very special promotions to win luxury prizes including these BlackBerry® PlayBook Tablet PCs™. This is our second BlackBerry offer and we’re very confident that this partnering will help to boost the image of both brands as they help the people of the UK to Work Smarter. Both PC and paper are essential for business users when used as a capture tool for research, ideas, actions so there is much synergy between the two products -and they are both available in ultra-chic black.’
‘The Fix-a-Form was chosen for its practicality as we needed a slick sticker for our casebound products. The Twin-Form gave us ample room for copy, the special promotion code and a great image and had the extra security function of being sealed. The user can see all the details, enter the competition and then clean-peal the Fix-a-Form from the cover of the product. It’s all very simple.’
Fix-a-Form is the UK’s leading brand of multi-page leaflet labels. It helps brand owners to communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information. Fix-a-Form can also add incentives such as competitions, inserts, vouchers, ‘scratch-off panels’, SMS text promotions, and collectables which ultimately help boost sales.
Denny Bros Ltd, 18th October 2011
