Manufacturers of food products need to be open and honest with the public when adding information to printed labels.
This is the view of the Children's Food Campaign, which has called on companies to be upfront with members of the public when developing their packaging.
Malcolm Clarke, spokesman for the group, said this should leave consumers - including youngsters - in no doubt as to whether an item is good for them or not.
"Food manufacturers should be making it easier - not harder - for parents and children to make healthy eating choices," he commented.
Mr Clarke flagged up products that contain lots of fat, salt and sugar as well as fruit or vegetables as a particular concern.
He said items with high quantities of unhealthy nutrients do not "magically become healthy because they contain a portion of fruit or veg".
US-based retailer Walmart is among the firms keen to encourage people to switch to healthier diets.
It recently announced it is adding a standard logo across all the items in its stores that it believes qualify as healthy eating products.
Denny Bros Ltd, 21 February 2012
