A new study has discovered that adding peelable labels to grocery products to indicate details about their carbon footprint may boost sales.

The Carbon Trust carried out research and found that 47 per cent of shoppers would buy something with such information added to it over a product that did not feature the information, the Guardian reports.

Some 45 per cent said they would become less loyal to brands if they did not demonstrate their commitment to cutting greenhouse gas emissions, even if buying greener ones would be more expensive.

Going even further, 70 per cent of consumers would follow advice on peelable labels to ensure they disposed of the packaging correctly.

Kingsmill is soon to become the first bread provider to add carbon labels to its products to inform shoppers.

The UK is currently committed to reducing carbon dioxide emissions to 34 per cent of their 1990 levels by 2020, the Energy Saving Trust states.

Denny Bros Ltd, 01 July 2011