Sales of Coca-Cola could increase after the brand said it would be creating personalised printed labels to go on its bottles.

According to AdNews, the brand is launching the initiative as part of a new marketing campaign and will produce a range of packaging with different names on it.

For example, some of the 500ml bottles will be labelled with "share a Coke with [name]", with Nick, Emily and Josh already showing up in stores.

It is hoped the idea could encourage people to buy bottles with their own name on and keep the promotional labels as collectors' items.

Coca-Cola recently promised to promote its products with "liquid ideas so contagious they will help Coke own a disproportionate share of popular culture".

Earlier this month, the drinks manufacturer announced that its 500ml drinks range will be revamped so that all the bottles are made from plant-based materials and recycled plastic by 2020.

Denny Bros Ltd , 27 September 2011