Confectionary manufacturers may wish to revamp their custom print labels after it was found that consumers are increasingly buying chocolate for family nights in.

According to The Grocer, chocolate in the convenience sector is now worth £1.1 billion, up three per cent since 2010.

Peter Lawson, head of commercial sales at Thornton's, explained more people are now planning nights at home with fun treats rather than other, more expensive options.

"This is becoming a key theme with consumers as a value alternative to a meal out, or trip to the cinema," he added.
"There are real opportunities in sharing and in novelties."

Nestle's trade communications manager Graham Walker told the publication his firm has found that 44 per cent of consumers would assume pricemarked packs are cheaper than others if they saw them in the shops.

This comes after the Office for National Statistics recently found that special offers from supermarkets are helping to curb inflation.

Denny Bros Ltd, 18 April 2011