Brands that are already well-established in retail outlets may wish to use peelable labels to underline the environmental credentials of their products if they have them.

Iain Watt, principle sustainability advisor at Forum for the Future, said that while consumers like the idea of something they use being carbon neutral, they are unlikely to go out of their way to purchase a brand new product that claims to be green.

On the contrary, he pointed out that shoppers may be more willing to try something different from a brand they already know and trust, if it shows off the fact that the company has made an effort to consider the item's environmental impact.

"I think we are starting to see that customers are actually responding quite positively to that," Mr Watt remarked.

According to the recent ImagePower Green Brands Survey from Landor, packaging including peelable labels has the biggest impact when influencing customers on whether or not to try a green product.

Denny Bros Ltd, 27 June 2011