When it comes to the food and drink industry, it is fair to say that there has always been significant pressure placed upon the packaging sector, and this is due to its incredibly high level of influence which it holds over the consumer, ultimately dictating whether or not consumers will buy and understand the product in question.
This high reliance of the packaging of products, particularly food, has in turn led to further issues regarding the amount of information which needs to be present on a product to ensure it conforms to the ever-changing rules and regulations. It is because of the ‘legal’ copy which is required to be stated on products, that people are beginning to complain about the quality and clarity of certain packaging since all necessary details are having to be ‘forced’ onto a product which can make text very difficult to read. This problem is also affecting brands’ effectiveness regarding actually selling the product because vital sales information being forfeited in order to make room for the growing regulatory copy required.
Other concerns from both consumers and manufacturers with regard to labelling frustrations include; the text on labels being too small, there being a limited amount of information and there not being any language alternatives.
However, there is a solution to all of these increasing trepidations associated with packaging, and that is the wonderful yet simple innovation of the multi-page label. A piece of time saving design, individually interpreted by various labelling manufacturers across the UK, but all being ultimately the same in the way they offer brands and their products to feature everything they wish sales-wise, whilst still adhering to legal regulations.
As the company who invented the multi-page label, no-one knows more about the fantastic advantages which are the result of utilising booklet style labelling designs, than Denny Bros. Known as Fix-a-Form multi-page labels, these particular designs have the ability to take advantage of a small space and gain maximum impact with some of the key benefits including; simplifying product handling with a multi-lingual Fix-a-Form, instant accessibility of vital instructions to the end user, giving clearer product information, and protecting against moisture and harsh environments.
Since a major factor of packaging is to make an impression which will hopefully develop a sense of loyalty with the consumer for that product, it is important for on-pack communications to be creative and make the intended impact to secure a sale.
In recent years the volume of work taken on by Denny Bros to create promotional and informational multi-page labels has increased massively as manufacturers recognise the flexibility and other potentials of using multi-page labels to display a range of information on their products.
Dedicated to creative communication, Denny Bros believe it is important that branding doesn’t suffer, no matter how small or awkward a product’s packaging is, and this is one of the reasons why the Fix-a-Form multi-page label has been so successful since it can replicate the product design or be positioned so as not to hide the brand name, and in fact actually acts to ‘decorate’ the product helping promotions to stand out.
Available in various designs, Denny Bros’ Fix-a-Form solution, and leaflet labels in general, are so versatile that they have opened many doors for the packaging sector, allowing promotional and informational details to easily be placed on any product, anywhere.
Nicole Tinmurth, Food & Drink Network UK, 22 October 2009
