Top-notch pudding brand Gü Puds ran possibly its most adventurous promo ever to celebrate the Queen’s Diamond Jubilee.
Gü have used Fix-a-Form from Denny Bros for luxury prize promotions before so were confident about the concept before they went to work on a design that was fit for royalty. With a silver crown on a 6-page, cerise-coloured leaflet label the idea was launched to ‘Win a Diamond a Day for 60 Days’ – one for everyday of the Queen’s reign. For the chance to win a daily diamond necklace Gü lovers simply had to visit facebook.com/GuUK and enter the 12-digit alpha-numeric code from the Fix-a-Form leaflet. Winners were alerted straight away if their code was the lucky one.
Nearly 3.5m of the promotional labels were produced each numbered on the base resulting in a total of over 80,000 entries to the facebook page.
Speaking on behalf of Denny Bros, Nicola Salisbury said: ‘This was one the most prestige promotions we have been involved in and it is fitting that it was all centred around one of the most celebrated events of 2012 – The Queen’s Jubilee. The Fix-a-Form brand is always breaking new ground and so this is really what we have come to expect – the unexpected!’
‘Gü Puds has most certainly given something back to its pud followers with this amazing promo which has left 60 lucky winners feeling very special this year.’
It is estimated that a Gü Pud is now eaten somewhere in the world every 4 seconds. The range includes mousses, soufflés, chocs, cheesecakes, melting middles, tortes, brownie cakes and nibbles.
Speaking on behalf of Gü Puds UK brand manager Lizzie Hanbury-Tenison said: ‘We were thrilled with the amount of entries that we received to our Diamond Jubilee promotion. At over 80,000 it is the highest competition entry that we have ever seen. Communications worked effectively through all of our channels and Denny Bros made it easy for us to implement a user friendly, yet aesthetically premium touch point for our consumers.’
Denny Bros Ltd, 12 October 2012