With consumers having such busy lives and the retail industry under increasing pressure to cut down packaging, Fix-a-Form labels have become a key way to highlight promotions.
And leading label manufacturer Denny Bros is keeping up with all the latest innovation with a brand new product, the Bookmaxx PLUS which comes in a range of formats.
Fix-a-Form labels such as these have been proven to be an effective promotional tool, with some reporting an uplift in sales of up to 25 per cent following their introduction.
Along with their versatility, which allows firms to use them for coupons, promotions, QR codes and even fun heat/chill reveal panels, they are ideal for the food and pharmaceutical industries.
Plus, the ability to accommodate Braille means they are a welcome innovation for pharma firms with non-Braille formatted products as they will prevent the waste of large amounts of stock.
If you are interested in the new labelling innovations, head over to EasyFairs Packaging Innovations, between February 29th and March 1st at Birmingham NEC.
Denny Bros Ltd, 20 January 2012
