Two drinks manufacturers are trying out a new packaging design on consumers after spotting a gap in the market.

Britvic and PepsiCo UK are to make use of the Handy Can from Ball Packaging Europe, which is a 25cl can that will be sold in multipacks.

Although cans are already in existence to hold this volume of liquid, the Handy Can is the same width as a traditional 330cl pack, meaning it is shorter, easier to store and more portable.

Britvic and PepsiCo UK will start selling selected drinks in this format later this month, using promotional labels featuring vouchers to drive extra sales and interest.

Geoff Courtney, regional sales manager at Ball Packaging Europe, explained that research has shown consumers appreciate smaller can sizes to use on the go and as mixers, particularly women.

Many brands are currently making their packaging smaller to reduce waste and facilitate storage.

To emulate Britvic and PepsiCo UK in giving away vouchers for further purchases with new products, businesses could make the most of limited space by using Fix-a-Form booklet labels.

Denny Bros Ltd, 16 September 2011