‘Effective Promotional Campaigns’ – intelligent promotions, unique codes,data capture and experiential engagement.

Denny Bros will be inviting brand managers to an event that will encourage the use of a greater number of promotions linked to the web in the UK.

The breakfast seminar Effective Promotional Campaigns seminar will be based   at the Museum of Brands, the legendary venue showcasing 200 years of brands.

The Denny Bros event on 10 October will focus on how brand owners can make specialist promotions easier to access and more profitable. Packaging and marketing experts will include Keran Turakhia of Hive who will present the facts surrounding the use of unique codes; Jeremy Stern of Promo Veritas who will speak about the importance of making promotions secure; and Claire Stokes of The Circle Agency who will be explaining the strategy behind ‘experiential marketing’.

Stephen Jarrold from Denny Bros will then explain how multi-page Fix-a-Form labels are used worldwide to deliver the various elements of a promotion on-pack to invigorate sales and bring CRM benefits.

Fix-a-Forms communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information.  Fix-a-Form can also add incentives such as competitions, inserts, vouchers, scratch-off panels, SMS text promotions, Quick Response (QR) dot matrix codes to link people directly to the web, and collectables.

Places at the free Breakfast Seminar are limited so early booking is advised.  For more information, call 01284 701381, email marketing@dennybros.com or go online and visit www.dennybros.com/events.aspx