Printed labels for foods sold in cinemas and similar locations could soon be different to those seen in supermarkets after a campaign by one organisation.

Dr Tim Lobstein, policy director of the International Obesity Task Force (IOTF), said he thinks the packaging of foods available to customers when they go to see a film needs to clearly inform them of the fat and calorie content they are consuming.

This comes after research by Which? discovered that one sample of sweet popcorn sold in a multiplex contained 1,260 calories and 79.6g fat - more than in a McDonald's Big Mac and fries.

Dr Lobstein pointed out that many snacks are now super-sized and incredibly bad for the public, but this may not be immediately obvious.

"I think it's entirely suitable to add information onto the front of peelable labels for cinema snacks] and not just sales messages," he insisted.

The expert said this is especially applicable because cinemagoers are not getting any exercise while they consume them.

Denny Bros Ltd, 09 August 2011