Consumer Relationship Marketing (CRM) brings you closer to your customers by giving something back to them to reward them for their loyalty or for switching to your brand.

There are all kinds of ways to engage customers. As the brand owner you get to know what they like and what makes them respond. At Denny Bros, we have worked with many of the UK’s top companies on some of the most innovative promotions and marketing campaigns and so we are well qualified to give advice on the best CRM ideas.

Your creative communications should turn heads and enhance shelf appeal. We can produce Fix-a-Form leaflet labels in any shape, size or colour to match your brand and include up to 36 pages and more of promotional information. A variety of randomised and variable winning numbers can be added during the printing run, and we can ensure that winning combinations are spread evenly throughout the job and manage all wastage to provide full traceability.

Adding incentives to Fix-a-Form leaflet labels - such as inserts, removable stickers, vouchers, competitions, ‘scratch-off panels’ or SMS text to win and collectables – also enhances the value of your product and can help to boost sales.

Many companies are working on campaigns specifically designed to give something back to the consumer, in turn achieving increased sales activity for their brand.

Fix-a-Form makes this happen.

Stefan Regula, Denny Bros Ltd, August 2009