Manufacturers worldwide have been urged to attach their peelable labels to 'rage-free' packaging in order to stop annoying consumers.
Amazon and Wal-Mart have spoken out against the shrink-wrap and plastic clamshell casings that enclose many electronic goods as the festive season approaches, because many shoppers get irritated that they cannot get in to gifts.
They have pointed out that as much as a third of waste going to landfill is packaging, something that gets worse over Christmas.
Brands are being encouraged to reduce the materials they use to ship goods and to employ recycled products wherever possible to appeal to shoppers and environmentalists.
Mattel recently stopped using wire ties to attach dolls to packaging to become greener and decrease buyer frustration.
Companies under pressure to become more environmentally-friendly could consider using booklet labels so they can cut their use of large boxes and plastic while still offering plenty of information to buyers.
Denny Bros Ltd, 05 December 2011
