Food minister Jim Paice has today called on food businesses, including supermarkets and processors, to do more voluntarily to improve country of origin labelling on food products such as meat and dairy.

On a visit to Melton Mowbray, home of one of Britain's most iconic protected foods, the Melton Mowbray Pork Pie, Paice said he wanted to see improved country of origin labelling, particularly for meat and dairy products where confusion can most easily occur.

Paice said: "It is a priority for the Government to ensure that food labelling is as clear as it could be. I'm therefore calling on the industry to work with us to ensure that people can be confident about the origin of the products they buy."

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Talking Retail Newsdesk, Talking Retail, 03 August 2010