Products with promotional labels may be increasingly attractive to the British public during the tough financial period, particularly in light of recent moneysupermarket.com research indicating a rise in outgoings.

According to the study, the weekly expenditure of the average adult in the country rose by £54 in the last six months.

Kevin Mountford, head of banking at the price comparison site, said: "Consumers have battled with the rising cost of living over the last 12 months."

"Energy hikes, the soaring price of petrol and the rising cost of everyday basics such as food, have hit households hard."

This may mean many are searching for the best deals and will be more drawn to items with printed labels offering discounts, particularly in light of the fact that 22 per cent said they had reached their "affordability tipping point".

Earlier this week, the Big Money Index from AXA revealed that two-fifths of Britons have reduced their outgoings to ensure they stick to their budget.

This means up to 20 million people in the country are tightening their belts and may be more receptive to promotional labels.

Denny Bros Ltd, 17 June 2011