Retailers may be taking ideas from a new giveaway at Morrisons, which will see trading cards given as gifts with packs featuring promotional labels.

The supermarket is teaming up with Walt Disney for the initiative and customers will receive a pack of cards for every £30 they spend in one of its stores, plus extra packs with participating brands such as PG Tips.

The Top Trump-style cards will feature Disney characters including Donald Duck and Buzz Lightyear, but the most excitement is sure to be generated by the 1,000 golden tickets hidden in random packs.

Each of these is worth a two-night stay for a family at Disneyland Paris.

"We wanted to run the biggest giveaway of the summer and give every one of our customers a chance to win a fantastic prize," explained Richard Hodgson of Morrisons, adding that he hopes 32 million packs of cards is enough to cope with the demand.

The promotion will run from today (July 11th 2011) and is to last for seven weeks.

Children may be keen to collect the cards featuring Cars, as the second instalment of the story was recently released in cinemas.

Denny Bros Ltd, 12 July 2011