The next Open Day event to be hosted by Denny Bros is fast approaching. Enhancing the Packaging Experience takes place in a week's time on 15th September at our head office in Bury St Edmunds. The free event will focus on boosting your brand visibility and sales with clever packaging ideas covering food, pharma, household and DIY.
Spaces are still available for the Open Day so if you would like to attend and learn more about Denny Bros and our guest speakers please contact us using the link below.
Keynote speakers including Andrew Streeter of Pack-Track and Doug Johnston of Packology will discuss how companies are gaining competitive advantage by addressing the green packaging agenda; and how to get the best packaging supply routes to market.
The conference and networking event will be followed by a tour of the production facilities at our manufacturing headquarters which will cover the complete booklet labelling process.
Agenda
09:30 Arrival
Registration and refreshments
10:00 Welcome to Denny Bros
Barry Denny, Managing Director, Denny Bros Ltd
10:10 Presentation: Leader of the Pack
Andrew Streeter, Pack-Track
10:30 Presentation: What not to do - and how to get the best from packaging suppliers
Doug Johnston, Packology
10:50 Fix-a-Form Case Study
Tim Mallender, Denny Bros Ltd
11:05 Tour of the facility
12:30 Buffet Lunch
Including Bottlematic and Dispensamatic applicator demonstration by Judith Green, Denny Bros Ltd
13:00 'The Story Unfolds' Video
Promotional video introducing the concept of Fix-a-Form multi-page labels
13:10 Fix-a-Form Case Study
Stefan Regula, Denny Bros Ltd
13:25 Presentation: How to Implement Effective Promotions & Enhancing Consumer Buying Experiences
Stephen Jarrold, Sales & Marketing Director, Denny Bros Ltd
13:55 Questions and Answers
14:10 Prize Draw and Close
Throughout the day Denny Bros experts will be on hand to illustrate how to implement effective promotions on-shelf, how to include vast amounts of technical and legal information within the product offering, and how to roll out all important effective Customer Relationship Marketing (CRM) campaigns featuring promotions powered by unique numbering and SMS links to websites.
Confident of the need for a conference that focuses on branding, Denny Bros’ Sales & Marketing Director Stephen Jarrold said: "The event is focusing on brand embellishment at a time when many brands are suffering from a loss of consumer awareness. In these tough economic conditions, consumers are almost totally price-driven which means brand managers have to work extra hard to underline brand benefits. When conditions improve, it is those with the strongest brand qualities who will ultimately benefit."
"On-pack info and promotions add much value to brands – and this will result in a long term, sustainable sales uplift."
Contact us today to book and reserve your free place.
