The importance of printed labels has been highlighted by one expert, who warned that many companies are not paying sufficient attention to their designs.
Christo Pienaar from CoolSeal SA told BizCommunity.com that he has seen some firms become blase about packaging because they are relying heavily on direct sales rather than traditional advertising.
"Your packaging becomes a billboard for your brand - it needs to be treated with the same careful consideration as a magazine ad or TV spot," he advised.
Mr Pienaar suggested thinking about the enduring presence of the product and making sure that its packaging reflects the quality of what is inside.
Last month, a study at Brigham Young University in the US found that overly-persuasive terminology on peelable labels can actually make consumers use less of a product, Packaging Digest reported.
It pointed out that shoppers believe a little goes a long way and so do not make as many repeat purchases.
Denny Bros Ltd, 06 December 2011
