People who own convenience stores need to make sure they have promotional labels on male grooming products in order to encourage men to impulse-buy when they come in.

This is according to Budgens store owner Guy Warner, who told the Grocer that men will drop in, grab what they need and go unless they are tempted by an irresistible offer that reminds them they are low on, for example, razor blades.

"Any convenience store over a certain size certainly has to have some kind of male grooming offer," he insisted.

Jo Thiselton-Dyer, a brand manager with SuperMax UK, agreed, but also suggested another way for retailers to capitalise on male grooming products.

She recommended placing £1 price point items with clearly printed labels next to more expensive products in a bid to provide the customer with an excellent value proposition.

This comes after Neilson research cited by the Daily Mail found that buy one, get one free promotions and other offers now account for 40 per cent of all sales by UK retailers.

Denny Bros Ltd, 20 April 2011