New research could impact the background colour food organisations choose for their printed labels.
According to the Daily Mail, German and Swiss academics have found that the colour red cuts down the intake of food and drink.
In the study, researchers found that the participants who were served up food and drink on plates and cups with red labels consumed around 40 per cent less than those who ate from white or blue tagged crockery.
Those behind the study said that the findings could help governments and the food industry by using red printed labels and packaging on products deemed unhealthy to act as a deterrent, the source reported.
Speaking to the newspaper, Ursula Arens, from the British Dietetic Association, explained: "Red may be associated with alarm or something primeval."
Recently, the World Cancer Research Fund also urged food companies to be clearer about calorie content on their printed labels to avoid confusion about whether goods are as healthy as they seem.
Denny Bros Ltd, 17 January 2012
