Retailers designing printed labels for new own-brand products should get customers involved, it has been claimed.
Planet Retail carried out research for its Private Label Trends 2012 report and found that people buying items like to provide feedback on their purchases, as well as giving suggestions on what new lines should look like.
Global research director Natalie Berg said: "Getting customers to endorse your products not only instils trust but, crucially, it also ensures high quality standards for private label items."
This could be done effectively using booklet labels - opinions from customers may be gathered, organised into a book of quotes and then attached to a product using Fix-a-Form labels.
Earlier in 2011, a mySupermarket survey found that the cost of a basket containing 20 branded products has increased by an average of 21.5 per cent since the recession, the News of the World reported.
This could encourage more shoppers to buy own-brand items and more incentive for supermarkets to make them.
Denny Bros Ltd, 15 November 2011
