Multipage labels from Denny Bros are being used by Seven Seas in a new promotional strategy.
The vitamins company is adding Fix-a-Form labels to its products to convey the details of a special offer without getting in the way of the information already on packaging.
Seven Seas worked with Denny Bros and marketing specialist Brass to roll out the campaign, which gives customers the chance to enjoy free yoga, dance and golf lessons.
Paul McGann, Brass's director, commented: "Over 40,000 Fix-a-Forms were produced for this exclusive giveaway for Tesco."
"The offer is highly visible on-shelf and we are heartened with the response so far."
Mr McGann added that the Fix-a-Form labels boast an "ingenious" design and praised Denny Bros for helping Seven Seas deliver the promotion smoothly and quickly.
The campaign forms part of a wider effort to encourage consumers in the UK to take up hobbies that help them adopt more active lifestyles.
Denny Bros Ltd, 09 February 2012
