Brands could be considering putting emotive images on their printed labels after a survey revealed shoppers are drawn to them.
Research carried out by The Big Picture design research agency found that people perceive products as 'green' when they have photos of people or animals appearing to benefit from using them and living sustainably.
They also judged goods poorly when they were thought to be using 'excessive' packaging, even if it clearly stated that each part was recyclable, the Drum reports.
Lead author of the report Suranee Abeysuriya said: "Our analysis suggests brands need to consider big, bold and obvious emotive images."
She added that consumers are looking for factors that allow them to contribute to the environment as quickly and easily as possible.
Earlier this month, Amazon and Wal-Mart urged brands to attach their peelable labels to 'rage-free' packaging this Christmas so they do not annoy buyers with things like shrink wrap.
Denny Bros Ltd, 06 December 2011
