Booklet labels have been welcomed by the green community as a way to cut down on unnecessary packaging.
However, new technology could make printed labels even more transparent and clear to consumers, according to Organic Monitor.
The organic marketing and information services company suggested that over time smart barcodes could replace traditional labels as consumers become more demanding about the information provided on food and drink.
It suggests that consumers are confused about the difference between Organic, Fairtrade, Rainforest Alliance, and other eco-labels and are using their smartphones for clarity.
Speaking to Foodnavigator.com, Amarjit Sahota, director of Organic Monitor, said that the landscape of labelling is changing.
"Consumers are becoming more and more information savvy, and smartphones give them more information [to inform] their purchasing decision."
The comments follow a statement from British Plastic Federation Recycling Group (BPFRG) which claimed that the plastic recycling targets set by the Department for the Environment, Food and Rural Affairs (Defra) may be too high.
Denny Bros Ltd, 12 January 2012
