Retailers may benefit from gearing the peelable labels on their men's clothes towards women, if the findings of a new study are anything to go by.

A poll carried out by Joe Browns discovered that while men have bought 30 per cent of the items in their wardrobes, their other halves have purchased 51 per cent.

The rest of the clothes came as gifts from friends and relatives.

It was also found that men spend only 50 minutes a month selecting things to wear, while women spend 40 days in their lifetime looking for garments for their husbands or boyfriends.

Women may have a better eye for promotional labels too, as guys were twice as likely to spend more on one item than their female counterparts.

Simon Brown from Joe Browns said it shows women spend as much, if not more, time caring about how the men in their lives look.

Last month, BBC's The One Show suggested fashionistas purchase half their body weight in new clothes every year.

Denny Bros Ltd, 09 June 2011